Think of the all great stories you’ve heard over the years. Whether it is in movies, books, television shows, or through good friends, stories stick with us forever. Now try to think of the all the bullet-pointed articles you’ve read over the years. Do you remember those bullet points? The 3 ways to be successful? The 9 tips for better networking?
All those are good – but nothing has the power that a story has. Because we are human, we connect emotionally to other stories involving humans. The same does not happen with simple lists or numbered action items. Inc. Magazine recently highlighted three fantastic reasons why you need to master the art of storytelling. Yes, that feels a bit paradoxical, but just remember the moral of this post: TELL MORE STORIES!
1) Stories are memorable
Think about those really sad dog commercials on television narrated by Sarah McLachlan. They pull at your heart strings. Have you ever thought about why? Sarah isn’t telling you the number of dogs abused each year, or the amount of money it takes to run their organization, she’s telling you a story about a particular dog that needs a loving home. That’s why those commercials are so memorable. The ones with numbers and prices simply blend in with everything else we see, but a great story stands the test of time.
2) Stories travel further
Because of their memorability, stories will also travel further than rote statistics and advice-giving. Think about the great books or movies of the world – they ALL tell a story. Stories are what go viral on social media, they are what friends talk about over bonfires, they are even in many ways what formulate our values and beliefs.
3) Stories inspire action
You are a job-seeker hoping to inspire a hiring manager to give you a chance. Remember what we said before about stories being connected to emotions? That is why stories create action. We get emotionally involved in something and act on it, versus for instance seeing a statistic and letting it wash over our heads. Especially in today’s world, people want to hear more about your story than just about anything else.












